Shoe Store Pop-Up
Experiential Activation
Client:
2023
Year:
Art direction, motion design, graphic design
Chipotle
Role:
When Chipotle asked us to create a custom non-slip sneaker for their biannual All Managers' Conference, we knew a simple release wouldn't be enough. It was clear that these world-class General Managers deserved more—a standout experience that matched their level of excellence.
We dreamed up a pop-up store that would do just that. The store's striking, bright white interior and semi-opaque muslin walls made the black sneaker the star of the space. Attendees were greeted by a large-scale LED wall showcasing motion graphics made from 3D scans our team created of the final sneaker flanked by two towering art installations, providing ideal photo backdrops for this selfie-loving group. Each GM was then treated to a personalized try-on session, ensuring their new kicks fit just right, and sent off with a full swag bag of goodies to match.
But we didn't stop there. Just when the day seemed to be winding down, the space transformed into the Night Market along with its own distinct visual identity and graphics. The muslin walls parted, revealing a fully functional stage to showcase The Chainsmokers, ready to deliver a surprise performance in our impromptu nightclub space.
This pop-up wasn’t just about hyping up a shoe—it was about creating an unforgettable, exclusive experience that truly engaged Chipotle’s top performers. It highlighted the limited-release sneaker our team designed while reinforcing Chipotle’s deep appreciation for their team through tailored, thoughtful engagement.
Dana Sodd
Graphic design, 3D scanning
CJ Nuzzo
Creative direction, experiential design
Maggie Wann
Collaborators:
Motion design
