Brand Refresh Motion
2D Animation
Client:
2022
Year:
Art direction, motion design
Happify
Role:
In 2022, Happify launched a bold brand refresh to realign its consumer-facing and internal identities. Their goal was to craft a visual language that felt relatable, identifiable, and uniquely human—all vital qualities of a science-backed mental health and wellness platform.
The refresh journey began with refining logos and color palettes, advanced into a curated collection of illustrations by Grundini, and culminated in a new UI approach. Happify’s ask was to create a cohesive motion language to match, one that evoked the safe space of mental and emotional wellness while paying homage to their psychology-driven, evidence-based methodology. I transformed these logos and illustrations into dynamic Lottie animations for Happify’s web and app interfaces. Careful not to overwork the movement, I ensured that each animation preserved the simple, subtle integrity of the original illustrations. This approach resulted in a humble, smart, and slightly quirky vibe that echoed the sense of empathy at the core of the brand's mission.
To bring the project to its final phase, I re-evaluated the motion language within their app UI and conceptualized subtle interactive elements that brought the user experience to life. Ultimately, this project was a visual exploration of the intricate nature of the human mind—a journey that consistently lands softly and confidently in Happify's therapeutic solutions.
Collaborators:
Illustration
Peter Grundy
