AirSense 11 Launch
3D Animated Product Renders
2022
Year:
Art direction, motion design, look dev
Role:
ResMed
Client:
With the launch of the AirSense 11, ResMed ushered in a new era of sleep apnea therapy, combining state-of-the-art hardware with personalized software that empowers patients to resolve common therapy issues independently.
AirSense 11 required a launch video that not only highlighted its technological advancements and exceptional patient experience but also celebrated the meticulous attention to detail that went into its industrial design. Much like an Apple product launch, ResMed's goal was to emphasize the harmony between innovation and design in transforming the health community's perception of CPAP technology.
To bring this vision to life, I collaborated closely with ResMed's internal design team. I used their CAD models and reference images to craft a product film with realistic materials and lighting. Through a series of macro shots that emphasize the product's elegant aesthetics, we culminated in a dramatic full product reveal, fully animated in Cinema 4D and rendered with Redshift. These visuals became central to launching videos targeting patient education and healthcare provider engagement.
